Ghazipur: The winds of change in the market have affected the demand for traditional food items like Chura, Tilva and Jaggery. Traders say that earlier people used to purchase these items a month before Makar Sankranti, now the increasing popularity of fast food and sugar-rich foods has caused a deep blow to their livelihood. Businessman from Ghazipur who has been in this business for the last 25 years. He said that despite a nominal price increase of Rs 5-10 every year, people’s interest is decreasing.
Society moving away from traditional sweetness
Earlier, people used to buy on a large scale in the name of festivals, but now the festivals have been reduced to just the formality of buying 100-200 grams. The popularity of Chinese based foods has overtaken nutritious foods like jaggery, tilva and chuda.
Food traders of Ghazipur say that elderly people still understand the importance of these traditional food items. He tells how before Govardhan Puja, women used to prepare them and sing songs, but now that tradition is gradually ending.
Health benefits, people are forgetting
Chandrashekhar Singh (85 years old) told Local18 that jaggery and other traditional food items are not only good in taste but also have health benefits. Jaggery strengthens the digestive system, controls cholesterol and provides energy to the body.
At the same time, grains like sesame and kutki are rich in calcium and fiber, which strengthen the bones. Elderly people believe that people are ignoring this simple solution for their health under the influence of Chinese and fast food.
Tags: food, food 18, Ghazipur news, Local18
FIRST PUBLISHED: November 3, 2024, 08:36 IST
